Questionnaire

Me and my group decided to do a short questionaire to see what type of music people our age listen to. We came to the conclusion that it was alternative indie rock, luckily the video that we decided to shoot was simialr of that style.

Music questionnaire

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Digipak Layouts

All digipak styles tend to be quite similar, as in you open it up and the cd is inside, but some of them have little twists like this Oasis album. Layouts such as this one, make it more interesting for the audience to look at. It includes extra things that the audience can look at, whether that be pictures of the band or lyrics, or even just words that the band has said. If you've made an album though, I think it gives the audience a reward having bought the album, if theres something a little bit different to the average digipak layout.

A layout that caught my eye, and one which I found interesting was this one, I'm not sure who the artist is, but it has different compartments and allows the audience to look through it when listning to the album. Read about the history of the band that they're listning to and whose music they admire.

They help promote the band and their songs, some albums include pull out posters promoting the band further. Some digipaks also include a DVD of the artists live at gigs, and if they really want to promote they might even include stickers. Usually a bands digipak would have a recognizable style so that the audience would instantly know who they were, sometimes before even looking at the name.

If you were to construct a layout this would be the most typical common design.

Cd sales and statistics

Cd sales has dropped massively since last year, as downloads have risen. Sales albums has shown that it dropped 3.5% in 2010. Across the year single sales increased by 32.7%, and 98% of those were digital downloads. More and more people have started to download entire albums, declining the sales of CD albums. To show the declining decrease in album sales in 2009 Zavvi formerly known as Virgin completely collapsed and had to shut down.

" while sales of physical Cd's continue to trend downwards, music fans are clearly responding to the explosive growth of digital retailers and outlets selling and streaming music in the UK. 2009's result is clearly encouraging."

The BPI said the album market was aided by a healthy stream of releases in 2010 with Lady Gaga, Susan Boyle, Micheal Buble etc.

According to the Telegraph they say that ' Vinyl records and cassette tapes have enjoyed a resurgence in popularity, as more music fans ignore Cd's and digital downloads, official sale figure suggests. The official UK chart company showed that old fashioned albums rose more than 5% last year. Cd's have fallen by a fifth in the same amount of time. American sales of Vinyl records topped almost 3 million, an increase of about a million records. Amazon said it had more than 250 000 vinyl albums in stock to meet the growing demands of the customers.

And Internet search engine Yahoo has shown a 210% increase in people searching blank cassette tapes, and 110% increase in people searching music cassette tapes. Most vinyl sales in the past have been made by Dj's and dance music fans, but more rock and country ones have been sold recently.
Music experts say that vinyl sales could be even higher because official sale statistics do not include those from smaller record shops and albums sold at concerts. British sales of 7inch records reached its peak in 1979, with roughley about 89 miliion copies being sold. But Cd's started to become more popular so vinyl sales dropped to 180 000 in 2001. But last year sales rose to about 223 000 million.

"Vinyl sounds richer and there's something special about cover art and the sleeve notes which you cannot get with digital tunes."

The music industry blames the illegal download market for the ever falling sales. Digital piracy makes up 95pc of the global download market. The global music industry sales dropped physically and digitally by 10pc last year. Since new legal music sites have been introduced to us Spotify and Itunes, so far they have failed to stop to problem.

My Music video Idea.

Like in some of the music videos out there some of them follow a story, and cut from music scenes to the story scenes. Our song that we're going to use is Boy racer by our friends band the Richard Heads. We've decided to have at the start the bit where all the racers meet each other, and we're going to have the people who win the race to be really geeky, as it's that kind of humour that's been in some of the other video's that I've analysed. Me and my group have made story boards talking about the different shots, and camera movements that we will be using in our video. We have also decided that we are going to try and do some lip syncing as I think that it looks quite good, we are also going to include jump cuts to the band actually playing the song, and to the story of the race. We were thinking about using the slow motion effect at the end, as it when the first car wins as it might add to the humorous effect that we want for our video.