A layout that caught my eye, and one which I found interesting was this one, I'm not sure who the artist is, but it has different compartments and allows the audience to look through it when listning to the album. Read about the history of the band that they're listning to and whose music they admire.
They help promote the band and their songs, some albums include pull out posters promoting the band further. Some digipaks also include a DVD of the artists live at gigs, and if they really want to promote they might even include stickers. Usually a bands digipak would have a recognizable style so that the audience would instantly know who they were, sometimes before even looking at the name.
If you were to construct a layout this would be the most typical common design.
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