Alternative rock music videos

Alternative rock emerged from the independent music scene, there's lots of different headings that come under this genre such as grunge, britpop, indie rock etc and it's all descended from original Punk Rock. Bands that come under this genre would be ones like : Blink 182, Biffy Clyro, Nirvana, Foo Fighters etc.

Here's some examples of some music videos that come under the genre, in the videos the bands don't take themselves too seriously, there fun and enjoyable to watch. They don't seem as though they're technically difficult to create, and they seem achievable.

Blink 182 - All The Small Things




This is a modern alternative video, they are making jokes out of boy bands and over exaggerating their actions. The typical representation of this band


is that they like to enjoy themselves and have fun with their music, and that is portrayed through their video. Because the video includes a funny context it allows the producers not to add in any unnecessary effects. The music is fast pace so it includes lots of jump cuts and panning to portray the pace of the song, it also uses establishing shots, closeups and the stereotypical shots that are used in cheesy boy band videos.



Nirvana - Smells like teen spirit





With this video they have made it look as though its school pupils at a game with cheerleaders, but instead of it being a happy cheery expeierences they have completley changed the connotations of it. The crowds looking at the band ( them being the main attraction), the room its filmed in is smokey and the lighting is dark. Again like the other video there is no special effects as they are not needed, special effects are usually used in pop videos, or videos from the 70's or 80's, thats what I've noticed. Again the producers use lots of jump cuts, panning, close ups etc. shots and movements that keep up with the pace of the song.

Album Posters

This advert has all the key features of which an advert needs, it tells you who it is, it gives you an image, the album name, the release date, what format you can purchase the songs buy, and the most famous featured tracks. Some features that are missing would be a web address and a review quote, but both things aren't really essential. I think the reason the comapany has decided not to put a review quote is because they want the audience to make their own minds up about the album. The Foo Fighters are a famous, popular well established band, and at the bottom it says 'includes' it draws the audience in, and grabs their attention without giving too much away. So that bits the selling point. Another key feature of an album advert is that its bold and straight to the point, which this advert has portrayed. They have used the same image as whats on the album cover, so when the consumer comes to buy the cd, if obviously the advert has persuaded them it will be easily recognizable. I like how they've kept the colour scheme simple because it makes the logo stand out, and draws your attention to the advert.

Again this advert is straight to the point and bold. Its very different to the one before, its just full of reviews, this is a good selling point as it shows how much people respect and rate the album. They've put reviews in bold red writing so that it stands out, and is eye capturing and easy for others to read. They've kept it simple by not adding any pictures, they can do this as they are well established and the band already have their audience, so they don't need to 'over advertise'.

Kasabians band poster looks mysterious, the poster gives away no clues of the genre or the bands attitudes. This is their unique selling point. The basic message of this advert is just telling you to buy it, just like its waiting for you.

Bands advertised in magazines

Bands are usually featured in magazines when something big happening to them, so their releasing a new album or single or their going on tour etc. So they always feature to advertise themselves. Each different magazine features bands that relate to their genre, so Q would probably have Take That or Oasis or someone, NME would have new bands such as The Horrors or The Gossip.

This article is from Mojo, it was when the band The Last Shadow Puppets first started out, its advertising the bands first single, and making the audience aware if a new band and familiarising them to it. The bands a combination of the two front men from current successful bands, Alex Turner from the Artic Monkeys and Miles Kane from The Rascals. So the Last Shaddow Puppets are promoting themselves to audiences
that both of there orginal bands gathered, as those that are interested in music always like to hear new and different things. The magazine has been clever when thinking up a title for the articale 'best of both worlds', it makes it sound as though they will bring something new and interesting to the music world, which is a clever advertisment and word choice that MOJO has come up with.

This advertisment is advertising a tour, a new album (west pauper lunatic asylum) and new tracks (vlad the impaler). The band has a quirky, rock n roll vibe, you can tell this by the photo they have used, the front man with a spotlight beaming down on him. They don't need to over do their image as they're a well known band with a good reputation. It's not as though they're a new band, they are well established with a large varied audience, so they have to kepp the poster fairly simple, as to appeal to everyone. It must be successful though, seeing as they always get sell out tours!

This magazines advertising Britneys return after her downward spiral. So that's her advertisment selling her new singles, and people will because she is such a major superstar, they'll want to see if they've become worse or if anything has changed etc. The magazine has a wide audience, people buy it monthly as they are faithful to the magazine, so it's clever that she's agreed to so this interview as people will read it, people that don't usually listen to Britney spears, so her songs should hopefully recieve a wider audience. Everyone says that she has 'the girl next door' look, so they've chose an image, slightly reavling but not so much, making it appeal to men and women. They haven't really wrote anything about her on the cover, making people want to read further, especially for her fans. That's an effective selling technique.