Alternative rock emerged from the independent music scene, there's lots of different headings that come under this genre such as grunge, britpop, indie rock etc and it's all descended from original Punk Rock. Bands that come under this genre would be ones like : Blink 182, Biffy Clyro, Nirvana, Foo Fighters etc.
Here's some examples of some music videos that come under the genre, in the videos the bands don't take themselves too seriously, there fun and enjoyable to watch. They don't seem as though they're technically difficult to create, and they seem achievable.
Blink 182 - All The Small Things
This is a modern alternative video, they are making jokes out of boy bands and over exaggerating their actions. The typical representation of this band
is that they like to enjoy themselves and have fun with their music, and that is portrayed through their video. Because the video includes a funny context it allows the producers not to add in any unnecessary effects. The music is fast pace so it includes lots of jump cuts and panning to portray the pace of the song, it also uses establishing shots, closeups and the stereotypical shots that are used in cheesy boy band videos.
Nirvana - Smells like teen spirit
With this video they have made it look as though its school pupils at a game with cheerleaders, but instead of it being a happy cheery expeierences they have completley changed the connotations of it. The crowds looking at the band ( them being the main attraction), the room its filmed in is smokey and the lighting is dark. Again like the other video there is no special effects as they are not needed, special effects are usually used in pop videos, or videos from the 70's or 80's, thats what I've noticed. Again the producers use lots of jump cuts, panning, close ups etc. shots and movements that keep up with the pace of the song.
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