Bands are usually featured in magazines when something big happening to them, so their releasing a new album or single or their going on tour etc. So they always feature to advertise themselves. Each different magazine features bands that relate to their genre, so Q would probably have Take That or Oasis or someone, NME would have new bands such as The Horrors or The Gossip.
This article is from Mojo, it was when the band The Last Shadow Puppets first started out, its advertising the bands first single, and making the audience aware if a new band and familiarising them to it. The bands a combination of the two front men from current successful bands, Alex Turner from the Artic Monkeys and Miles Kane from The Rascals. So the Last Shaddow Puppets are promoting themselves to audiences
that both of there orginal bands gathered, as those that are interested in music always like to hear new and different things. The magazine has been clever when thinking up a title for the articale 'best of both worlds', it makes it sound as though they will bring something new and interesting to the music world, which is a clever advertisment and word choice that MOJO has come up with.
This advertisment is advertising a tour, a new album (west pauper lunatic asylum) and new tracks (vlad the impaler). The band has a quirky, rock n roll vibe, you can tell this by the photo they have used, the front man with a spotlight beaming down on him. They don't need to over do their image as they're a well known band with a good reputation. It's not as though they're a new band, they are well established with a large varied audience, so they have to kepp the poster fairly simple, as to appeal to everyone. It must be successful though, seeing as they always get sell out tours!
This magazines advertising Britneys return after her downward spiral. So that's her advertisment selling her new singles, and people will because she is such a major superstar, they'll want to see if they've become worse or if anything has changed etc. The magazine has a wide audience, people buy it monthly as they are faithful to the magazine, so it's clever that she's agreed to so this interview as people will read it, people that don't usually listen to Britney spears, so her songs should hopefully recieve a wider audience. Everyone says that she has 'the girl next door' look, so they've chose an image, slightly reavling but not so much, making it appeal to men and women. They haven't really wrote anything about her on the cover, making people want to read further, especially for her fans. That's an effective selling technique.
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